Nantsi indlela yokwakha uphawu olomeleleyo

ET BBC Ngaphambili





Zimasa kwiseshoni yeendaba ze-BBC ngaphambili ngoMatshi 24, 2021, kumxholo othi 'Ungayakha njani iRhwebo eliQinisekayo noMbutho weBrand Healthy'




Amashishini kwihlabathi lonke ebengalindelanga ukuphazamiseka kweli nqanaba kwaye uninzi lweemveliso alunasicwangciso sokujongana nokothuka okunje ngemeko yesifo. Ngelixa amaqonga amajelo eendaba kunye nabapapashi bebesoloko bengamaqonga ngethuba lobhubhane, bekukho amaqonga athile abhenela kwizenzo ezithandabuzekayo nezingekho mgaqweni zokuzuza kwangoko. Ukuphendula kwabaphulaphuli kwezi zenzo kukhawuleze kwaye kohlwaywa kungekuphela ngamaqonga eendaba kodwa kunye neempawu ezinxulumana nezo ziqonga kwaye zibonwa ngathi ziyajongela phantsi kwixabiso labo. Umonakalo wesibambiso kwiimveliso ubukhali kwaye, ngamanye amaxesha, awunakulungiseka kunye nehlabathi kwindalo.


Intengiso kunye nemibutho yophawu lukhetho olwenziwa ziimpawu mihla le. Kubaluleke ngakumbi kunanini na ngaphambili ukwenza ukhetho ngobulumko ngalo lonke ixesha. Ukuqonda uphawu lweBrand kunye ne-spillovers ziyakhawuleza kwaye ngenxa yoko akwanelanga ukunxibelelana nento elungileyo kodwa kubalulekile ukunxibelelana ukusuka kwindawo efanelekileyo yokwakha iimveliso ezothusayo nezomeleleyo ezithembelwa ngabaphulaphuli kwaye banokuthembela kuzo. Umbutho ophilileyo wegama lophawu yinto ephambili kolu lwakhiwo, kwaye imibutho yebrand ehambelana namaxabiso asisiseko sophawu ayisenguye 'olungileyo ukuba nawo' kodwa 'unegunya' lalo lonke utyalomali kwimithombo yeendaba ngexesha langoku.


Ishedyuli



15:45 - 16:00: Ubhaliso

Eyona bhanyabhanya yothando 2017 hollywood

16:00 - 16:05: Amagqabantshintshi okuvula yiNkokeli ye-BBC


16:10 - 16:20: Idilesi yokwamkela: Indima ebalulekileyo yeendaba zeendaba kwiZakhiwo zoPhawu



Ngummeli we-BBC


16: 25 - 16:45: Idilesi ye-Keynote: Imodeli yoShishino oluZinzileyo kunye neeNqobo eziseSikweni-Eyona Ndlela iphambili yokuBuyisa uQoqosho kuDownturn yangoku


16:50 - 16:55: Ukuma kwe-BBC ngoQinisekiso


Ngo-17: 00 - 17:20: Kwincoko: Ukufika kweNtengiso kwiLizwe eliNcinci leeKuki


17:25 - 17:30: I-BBC inokuyixhasa njani le ngcinga

Ngummeli we-BBC


17:35 - 17:55: I-CEO iyathetha -Ngaba ukuThengisa iziQulatho kunokwenza iiMveliso ukuba zingalibaleki kwiLizwe leVUCA?


Ngo-18: 00 - 18:05: Ixesha elizayo lokwakhiwa kweBrand yi-BBC


18:10 - 18:15: IVoti yo Enkosi

esona siqhamo sihle seprotein

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